Cost data sources

Data Sources

Justtrack works with two cost data sources:

• Tracking link based (cost data metrics are collected from received conversion postbacks)

• Partner reporting APIs (cost data is imported from the networks directly)

We at justtrack recommend using tracking link cost data over imported cost data because it's available in realtime (as soon as the received click or view event is attributed to an install or goal) and on user level. Cost data is shown on the Acquisition overview as well as the campaign details page and is used in many calculated metrics.

However, not all networks support cost data on tracking links. That's why justtrack has many API integrations with partners. You are flexible to define which cost data you would like to see in the dashboard using the spend source configuration. The spend source can be set in each network per platform.

If spend source spend importer is selected, we use what we imported from the API. If spend source global conversion event is selected, we display the tracking link cost data.

If spend source global conversion event is selected, we might still have an API importer available. We will then display the imported values in a separate metric.

Be careful when changing the spend source of a network, as it can affect the already collected cost metrics. Especially changing the spend source from global conversion event to the spend import is greatly discouraged.

Available Data Sources and Dimensions

Partner	Tracking Link	Reporting API	Available Dimensions
AdColony			campaign, sourceId, adset
Adjoe			campaign, sourceId, adset
Applovin			campaign, sourceId
Facebook			campaign, adset
Fluent			campaign
Fyber			campaign
Google Ads			campaign, adset
Ironsource			campaign, sourceId
Kayzen			campaign, sourceId
Mintegral			campaign, sourceId
Mobvista			campaign
Motive			campaign
Offertoro			campaign
Tapjoy			campaign, sourceId, adset
TikTok			campaign, adset
Unity			campaign, sourceId
Vungle			campaign, sourceId

Configuration

In order to use the cost metric integration through the spend import data source, make sure to fill in your credentials for the networks you want to import cost metrics for. The credentials can be edited via the Credentials Tab on the networks Admin page.

If import source is spend import, the multicountry capability cannot be edited.