Meta / Facebook

Justtrack supports the following UA automation and optimization features, which need to be set up individually:

• Cost Integration

• Bid Management

• Campaign Management (creation and adjustments of attributes and targeting options)

• Creative Management

Attribution

App ID

1. 1.Open the Meta for Developers.

2. 2.Choose your App and Open it. You need to have the Developer Role.

3. 3.Open Settings > Basic in the navigation.

4. 4.You will find the App ID at the top of the page.

Facebook App ID

Install Referrer Decryption Key

App-specific key to decrypt Facebook last-click campaign metadata provided on app install on Google Play's Install Referrer. Unique per application.

• Open the Meta for Developers.​

• Choose your App and Open it. You need to have the Developer Role.

• Open Settings > Basic in the navigation.

• Scroll down you find the Install Referrer Decryption Key at the bottom of the page.

Facebook Install Referrer Decryption Key

Creative Management

Transmitting creatives to facebook is done in multiple use cases:

1. Transmitting creative sets to existing or new ad sets

2. Testing creatives using justtrack's creative test feature (IPM, CTR)

Supported Creative-Sets

• Image (1) + Headline (1-5) + Primary Text (1-5)

• Video (1) + Headline (1-5) + Primary Text (1-5)

• Video (1) + Playable (1) + Headline (1-5) + Primary Text (1-5)

Prerequisites

1. Create an app

Go to the Facebook developer site and create an app for your business account.

1. Type = Business

2. Display name = Justtrack

3. App contact email = your email

4. Business Account = select your business account

2. Add Marketing API to your App

• add the Marketing API

• click on Set up

3. Generate token

1. Go to the Facebook Business settings

2. Go to system users

3. Create a system user if there is none (type employee)

4. Add all assets to the system user you want justtrack to be able to manage. E.g. If you want to create ads for a specific app, the system user needs permissions to read the app.

5. Click Generate token

6. Select the just created app justTrack

7. Select the permissions ads_read,read_insights (spend-import) and ads_management (creating ads and adcreatives)

8. Create the token

9. Add this token to the justtrack dashboard: admin -> networks -> your facebook network(edit) -> credentials -> token

Needed data

Data structure

1. You need an app which you want to promote. Create a product and a client for ios and/or android.

2. The client, you want to promote, needs the network attributes Facebook App URL and FacebookPage ID. Add them in the dashboard.

3. If you publish a creative-set to Facebook, justtrack will create an ad with the name of the creative-set. Justtrack needs to know for which adSet it should create an ad. Add the Facebook ad set id to the externalId of the ad Set in our dashboard.

4. Add the Facebook Business id to the Campaign Attribute act