Tracking URL

A tracking URL specifies where to send data when users view or click your ads as well as what data you want to receive.

Using Tracking URLs

Here is a typical workflow for using tracking URLs in justtrack:

Tracking Flow

1. When you connect a network to your company in justtrack, you usually need to configure two tracking URLs. The first is for when a user sees your ad. (This is called an impression.) The second is for when a user clicks your ad. At this stage, the tracking URLs are more like templates that specify what information you want to receive and the way you want to receive it; but more on that later.

2. When you create a campaign in the network, you:

   1. Build a tracking URL that is specific to an app, platform, and goal*.

   2. Add this tracking URL to the Network campaign.

3. When the network places the ad, it includes these tracker URLs.

4. When the user sees or clicks the ad, the network SDK sends tracking data to the correct URL where you can see the results in real time.

*Goals are not always required when building tracking URLs. They are only required if the network you're connecting supports both:

• Automatic campaign creation

• Sending spend data via tracking URLs

The data you receive from tracking URLs is valuable for things like understanding how effective your campaign is at achieving some goal or attributing user behaviours to the networks that run the campaigns.

Some networks don't support external tracking URLs. In those cases, we can't show impression or click data.

Tracking URL components

A tracking URL is composed of three parts:

Tracking URL Structure

Domain

The domain is the address that receives data about the network, the campaign, and user who sees or clicks your ad.

Event

The event identifies the interaction the user had with your advertisement. The two possible values are:

• view

• click

Parameters

The parameters specify the data you want to receive for your campaign. This data might include the user's country, the campaign type, or the goal you're basing your campaign on.

There are two types of parameters:

• Those that justtrack provides values for.

• Those that the network provides values for.

justtrack parameters

Some parameters are managed by justtrack. When you build a URL for a campaign, justtrack provides these values in the tracking URL:

Parameter Name	Description
goalName	Unique name of the default or custom goal
network	The justtrack id for the connected Network
storeId	Store ID for Apple iTunes/App Store app, or the package name for Google Play

Network parameters

Some parameters are managed by the network. When a user interacts with the ad, the network provides values for these parameters:

Parameter Name	Description	Included by default
deviceId	Google Advertiser ID / Identifier for Advertisers
clickId	Network generated unique ID of the click (click links only)
viewId	Network generated unique ID of the view (view links only)
sourceId	Sub ID
sourceBundleId	Sub App ID
sourceCampaignId	Campaign ID of the network
creativeName	Name of the set of creative assets (provided by AppLike).
sourcePublisher	App publisher
creativeId	ID of the set of creative assets (provided by AppLike)
referrerId	Network generated unique ID of the referrer (click links only)
sourceUrl	Appstore URL in which the ad was shown
sourcePlacement	Placement within the publisher’s app
sourceCategory	Category of the publisher’s app in which the ad was shown
channel	Ad unit
adType	Type of shown creative asset
limitedAdTracking	"1" or "true" if ad tracking is limited, "0" or "false" if ad tracking is not limited
country	GEO country of the user (ISO3166 alpha-2)
osVersion	Operating system version
deviceType	Device type (tablet, phone, etc.)
deviceModel	Device model
deviceResolution	User device’s screen resolution
s2s	true/false: Describes if the click/view was executed by the server or by frontend
exchangeId	ID of ad exchange
exchangeName	Name of ad exchange
sourceName	Name of the publisher’s app in which the ad was shown
deviceVendor	Should be "apple" for ios platform or empty
adSetId	Ad set/group ID of the network
bidType	Campaign cost model ("CPI", "CPA", "CPC", "CPM", "CPV", "CPCV")
bidCurrency	CPI/CPA currency. This is required for spend tracking via clicks and views.
bidValue	CPI/CPA value (use . as decimal delimiter). This is required for spend tracking via clicks and views.
userAgent	User agent of the tracking event
ip	Current GEO IP of the tracking event
redirect	Prevents user getting redirected to the PlayStore if set to false
custom0	Optional custom parameter
custom1	Optional custom parameter
custom2	Optional custom parameter
custom3	Optional custom parameter
campaignType	"retargeting" for retargeting campaigns, "acquisition" for acquisition campaigns
optimizationType	The optimization type of the campaign
sourceCampaignName	Name of the campaign in network
adSetName	Name of the ad set, ad group, offer

Placeholders

When you connect a network to justtrack, you create templates for your tracking URLs. These templates use placeholders for the parameters so the values can be added later:

Tracking URL with Placeholders

By the time the user interacts with the ad, all these placeholders are replaced by real values.

You can include fixed values instead of placeholders if you don't want to receive dynamic tracking data from your network.

For justtrack parameters, the placeholders you provide are arbitrary. For network parameters, the placeholders you provide are specific to the network. Please consult the network's documentation to learn what placeholders you should use to get the correct data in your tracking URL.

Learn more about Tracking URLs

• Connect a Custom Network

• View and Click Tracking