Tracking Documentation

This documentation describes how Tracking and Attribution works for both Android and iOS with the justtrack SDK.

In general, we do a last click/last view attribution. In order to find the best possible match between a click/view and an install, we support the following attribution practices (available both s2s and non-s2s):

• Referrer for Android

• Device id based - GAID for Android and IDFA for iOS (prior to iOS 14)

• Probabilistic fingerprinting in accordance with Apple's guidelines for iOS 14

• SKAdNetwork for iOS 14

• Postbacks from other attribution providers

We use a scoring logic that allows us to determine the most likely click, view or postback that caused an install.

During this process, we value the Playstore referrer, GAID and IDFA as the strongest signals. If they are missing, we do probabilistic fingerprinting and take additional parameters like IP, device type, device resolution and more into account.

Please check the specifications for each platform in the individual subsections for Android and iOS.

Tracking URLs and Postbacks

Here, you can read more about tracking URLs and postbacks, including how they work and what parameters are available.