Meta / Facebook
Justtrack supports the following UA automation and optimization features, which need to be set up individually:
Cost Integration
Bid Management
Campaign Management (creation and adjustments of attributes and targeting options)
Creative Management
Attribution
App ID
1.Open the Meta for Developers.
2.Choose your App and Open it. You need to have the Developer Role.
3.Open Settings > Basic in the navigation.
4.You will find the App ID at the top of the page.
Install Referrer Decryption Key
App-specific key to decrypt Facebook last-click campaign metadata provided on app install on Google Play's Install Referrer. Unique per application.
Open the Meta for Developers.
Choose your App and Open it. You need to have the Developer Role.
Open Settings > Basic in the navigation.
Scroll down you find the Install Referrer Decryption Key at the bottom of the page.
Creative Management
Transmitting creatives to facebook is done in multiple use cases:
Transmitting creative sets to existing or new ad sets
Testing creatives using justtrack's creative test feature (IPM, CTR)
Supported Creative-Sets
Image (1) + Headline (1-5) + Primary Text (1-5)
Video (1) + Headline (1-5) + Primary Text (1-5)
Video (1) + Playable (1) + Headline (1-5) + Primary Text (1-5)
Prerequisites
1. Create an app
Go to the Facebook developer site and create an app for your business account.
Type = Business
Display name = Justtrack
App contact email =
your email
Business Account = select your business account
2. Add Marketing API to your App
add the
Marketing API
click on
Set up
3. Generate token
Go to the Facebook Business settings
Go to
system users
Create a system user if there is none (type
employee
)Add all assets to the system user you want justtrack to be able to manage. E.g. If you want to create ads for a specific app, the system user needs permissions to read the app.
Click
Generate token
Select the just created app
justTrack
Select the permissions
ads_read
,read_insights
(spend-import) andads_management
(creating ads and adcreatives)Create the token
Add this token to the justtrack dashboard: admin -> networks -> your facebook network(edit) -> credentials -> token
Needed data
You need an app which you want to promote. Create a
product
and a client forios
and/orandroid
.The client, you want to promote, needs the
network attributes
FacebookApp URL
and FacebookPage ID
. Add them in the dashboard.If you publish a creative-set to Facebook, justtrack will create an ad with the name of the creative-set. Justtrack needs to know for which adSet it should create an ad. Add the Facebook ad set id to the
externalId
of the ad Set in our dashboard.Add the Facebook Business id to the Campaign Attribute
act
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